Have you ever Googled your own company?
Were you pleased with the results?
You hired a company or maybe had someone in-house put together a web-site for your company. Now that you are part of the world wide web you should be hearing from everyone in need of your products. Competitor's customers should at least give you a shot before they order more equipment from their current supplier. Just get a web-site on to the Internet and customers will come to you. Isn't that how it is supposed to work? The answer is yes and no.
Securing a domain name and building a web-site is a good start, but you have to follow a few steps to make sure that potential customers can find you, then follow through and contact you. Did you try to think like the customer when you laid out your site? Are your customers going to type "Monochrome MFP" into the Google search bar? Does your "About Us" page mention the major markets that you service? Surprisingly, if you look at the "Our Company" page of most equipment dealers they all talk about "Customer Satisfaction" and a "Commitment to Excellence" very few mention where they are located. Moving up the search engine's listings is not difficult, it just takes a little planning, and taking a few steps that many people forget.
1. Make sure that your site is well laid out and easy to navigate. Do you have to click on six links before you see a product? Also make sure that your information is up-to-date. Do you still have an Award on your site that you won in 2010? Was one of your products a Buyer's Lab pick of the year for 2012? While these are great achievements, they send the customer the message that you are behind the times. Also, telling the customer the new model is just like the old one with a new model number, when your web-site is out of date, makes them question your commitment to the effort.
2. Placement of keywords on your site. What are the terms that your customers are going to type into Google, Yahoo, or Bing when looking for your product? You have to make sure that those terms appear on your site. Although the term Copier no longer fits today's products, virtually every customer uses the term copier when searching for your products. Also when searching for a color copier almost one third of those searching use the term "Refurbished Color Copier".
3. Web-site Popularity. Have you taken the time to make sure your web-site is added to all of those merchant finder services. Yahoo offers a free "Yellow Pages" listing. They and many others pull business listings and add your company automatically. If you don't make sure they have your site listed customers may think you don't have a web-site. When the search engines catalog the web, the more links there are to your site the more popular you become.
A well designed web-site should get you on the first page of the search results. We also offer help getting started with Google Ad-words to help in the effort if you are in a market with many competitors.